Privacy Policy

This Privacy Policy ("Policy") explains how Pop Brands, Inc. dba New York Filing Hub, operating this website as New York Business File at NewYorkBusinessFile.com ("Company," "we," "us," or "our"), collects, uses, discloses, and protects personal information in the course of offering business filing preparation and compliance monitoring services to businesses in New York. This Policy applies to all users of our website, services, applications, and any other interactions with us (collectively, the "Services").

We are a private filing service. We are not a government agency and are not affiliated with, endorsed by, or acting on behalf of the State of New York or any of its departments. This page, at https://newyorkbusinessfile.com/privacy-policy, is our only privacy policy; no other policy applies to this website or our messaging program. We comply with applicable U.S. privacy laws and provide additional disclosures and rights for residents of states with enhanced consumer privacy protections.

1. Information we collect

We may collect the following categories of information:

A. Personal identifiers. Name, address, email address, phone number, IP address, and other identifying information.

B. Business information. Company name, NY DOS ID, business address, officer and member information, service of process address, and filing history relevant to a filing.

C. Filing and payment information. Filing details you submit, authorization records, order records, and payment confirmation data. Card numbers are entered directly with our payment processor and are never stored on our systems.

D. Public record information. Business entity information published by the New York Department of State and other public sources, including entity name, DOS ID, entity type, formation date, county, filing history, and registered addresses.

E. Internet or network activity. Browsing and log data, device identifiers, cookies, analytics information, and interaction logs.

F. Geolocation data. Approximate location inferred from IP address.

G. Professional information. Occupation, business role, and related information.

We collect information directly from you, automatically through our Services, and from public records and service vendors that support our Services.

2. Purposes for collecting and using information

We may use personal information for the following purposes:

• To provide, operate, and improve our filing preparation and compliance Services.
• To prepare, review, verify, and submit filings you authorize, and to confirm filing status with the State.
• To communicate with you about your business record, filing deadlines, orders, authorizations, receipts, and support.
• To send service and filing-related notices by email and, where you have given express written consent, by text message.
• To detect, investigate, and prevent fraud, security incidents, or illegal activities.
• To comply with contracts, applicable laws, and regulatory obligations.
• To maintain business records and internal reporting.
• For any other purpose disclosed at the time of collection or with your consent.

3. Disclosure of personal information

Disclosures of personal information to the New York Department of State are made solely to prepare and submit the filing you requested. We may disclose information to the following categories of recipients:

• The New York Department of State, in connection with a filing you authorize.
• Service providers and contractors performing business functions such as payment processing, email delivery, hosting, analytics, and customer support, strictly on our instructions and only as needed to perform those functions.
• Successors or assigns for business operations or corporate transactions.
• Regulatory or law enforcement agencies as required by law.
• Other third parties with your authorization or as reasonably necessary to provide the Services.

We do not sell personal information. We do not share, sell, rent, or otherwise provide mobile phone numbers, mobile information, or SMS messaging consent to third parties or affiliates for marketing or promotional purposes. Mobile information is never shared with advertisers, data brokers, lead buyers, marketing partners, affiliates, or analytics providers. The only parties that handle your mobile number are the messaging carriers and our messaging provider, acting solely to transmit messages you consented to receive.

4. Text messaging (SMS/MMS) program

Consent. We send text messages only to people who affirmatively checked the unchecked SMS consent box on our filing preparation form. Consent is never a condition of purchasing any goods or services, and consent is not purchased, rented, or transferred from any other party.

Message content. Messages relate to your business filing: deadline reminders, order and payment confirmations, requests for information needed to complete a filing, and filing status updates. Example: "New York Business File: your Biennial Statement for ACME LLC is due this month. Reply STOP to opt out."

Frequency and cost. Message frequency varies. Message and data rates may apply.

Opting out and help. Reply STOP to any message to cancel at any time. Reply HELP for help, or contact support@newyorkbusinessfile.com. Carriers are not liable for delayed or undelivered messages.

Use of messaging data. Mobile numbers, consent records, and messaging history are used only to operate this messaging program, to prove consent, and to comply with law. They are not used for any other marketing purpose and are not disclosed for any third party's or affiliate's marketing or promotional purposes.

Email and text preferences are kept separate: unsubscribing from email does not cancel text messages, and replying STOP does not cancel email. We may still contact you about an active order or filing as needed to perform the service you purchased.

5. Retention of personal information

We retain personal information only as long as reasonably necessary for:

• providing our Services;
• complying with legal obligations;
• preventing fraud and maintaining security;
• resolving disputes; and
• internal business needs and recordkeeping.

Retention periods vary depending on the category of information and applicable state or federal requirements. Records of filings and consent are retained as required for legal and audit purposes.

6. Your privacy rights

Depending on your state of residence, you may have one or more of the following rights:

• Right to know / access the categories or specific pieces of personal information we have collected, used, or disclosed.
• Right to delete personal information, subject to legal exceptions.
• Right to correct inaccurate personal information.
• Right to opt out of sale or sharing of personal information for targeted advertising. We do not sell or share personal information for these purposes.
• Right to data portability in a portable and, to the extent technically feasible, readily usable format.
• Right to limit use of sensitive personal information where applicable law provides it.
• Right to non-discrimination. We will not deny services, charge different prices, or provide a different level or quality of service because you exercise your privacy rights.
• Right to appeal a denied request within the timeframe provided in our response, where that right is available under applicable law.

7. How to exercise your rights

You may submit a request by email to support@newyorkbusinessfile.com. To protect your information, we may need to verify your identity before processing a request, which may include matching data you provide with information already maintained. Authorized agents may submit requests on your behalf in accordance with applicable state laws.

8. Cookies, analytics, and opt-out signals

We use cookies, pixels, and similar technologies to improve website performance, understand user behavior, and maintain security and functionality. You may opt out of certain tracking through browser settings or industry opt-out tools. Where required by law, we honor valid browser or device-based opt-out preference signals to the extent technically feasible. Some features of the Services may not function without certain cookies. We do not provide mobile numbers or messaging consent data to analytics or advertising providers.

9. Children's privacy

Our Services are intended exclusively for individuals who are 18 years of age or older. We do not knowingly collect personal information from individuals under 18. If we become aware that we have collected personal information from a minor, we will promptly delete it.

10. Data security

We maintain reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, disclosure, or misuse. Payment card details are handled entirely by our payment processor and never stored on our systems. No system is fully secure, and we cannot guarantee absolute security.

11. Third-party links

Our Services may contain links to third-party websites, including New York State websites. We are not responsible for their privacy practices or content. We encourage you to review their policies before providing information.

12. Changes to this policy

We may update this Policy at any time. The "Effective" date reflects the most recent revisions. Continued use of the Services constitutes acceptance of the updated Policy.

13. Contact us

For questions about this Policy or to exercise your privacy rights:
Pop Brands, Inc. dba New York Filing Hub
Website: NewYorkBusinessFile.com
Email: support@newyorkbusinessfile.com

See also our Terms of Service.